Cultural Figures Take a Stand Against the Environmental Crisis: Sowing the Apple That Dropped on Newton's Head
Back in 2015, creative and campaigner Gustav Metzger initiated one of his final significant endeavors. Famed for introducing auto-destructive art, Metzger had dedicated his life to confronting societal issues from anti-nuclear advocacy to plant-based living. In a brief video message, he requested support for a worldwide initiative to honor the environment.
“I call upon you for your engagement in this worldwide call for a day of action to commemorate our planet on November 4th, 2015,” he announced, urging makers and thinkers to resist the ongoing loss of flora and fauna. “Our task is to remind people of the abundance and sophistication in nature … and by doing so the arts will venture into territories that are inherently creative.”
The Birth of Environmental Reflection
Thus the environmental art day came into being, a day when artists across the country developed works to the escalating planetary emergency. Jo Joelson, who worked closely with Metzger in his final years, remembers his drive for action. “I sensed a profound sense of urgency for him at the close of his days,” she says. “My advice was – we must act now. No need to pause for funding or for anyone to authorize this. Let’s just do it.”
A Decade Later
Ten years later, the project may not have incited the mass movement across the arts that Metzger had hoped for, but organizers feel its influence can still be observed in initiatives like artist-led declarations and Extinction Rebellion, as well as in how makers handle the sustainability of their methods. That’s why she is reviving it to mark its 10-year anniversary. Included in the featured creators involved this time are A Man Called Adam and other notable figures. They have all produced imagery, shared messages, and developed pieces set to be presented on 4 November 2025.
Cultivating Awareness
In conversation with the artist, she is on site in Kent, helping plant apple trees that will grow to form a spiral-shaped orchard. Collaborating with schoolchildren, her project is half artwork and somewhat instructive. According to her, the preparation and sowing sessions have already incorporated learning about mathematics (measuring out the planting intervals), genetics (studying the apple’s DNA), and origins (tracing the journeys of how different apples came to the UK).
Several the apples were selected because they’ve got amusing labels such as the Duck’s Bill. We have one apple that releases scarcolored sap
“A lot of the apples were picked because they’ve got humorous titles such as the other unusual varieties,” she explains. “We have one apple that releases scarlet-colored sap. Each has histories attached. The decio apple was brought over by the Romans. The local breed is the apple that fell from a tree and struck the physicist’s head.”
The artist aimed the children to be more thoughtfully connected of the natural world and the power we have over it. “To many of them, apples were just things you get at a supermarket, so I was prompting them, on their next shopping trip, to look on the bag and see the variety and where they were grown. Hopefully it says Kent!”
Creative Initiatives Throughout Britain
Within the city, one artist’s Book of Loss will engage visitors searching Tate Modern on a quest to find the ice masses that have been disappeared in modern times. Each glacier will be depicted on the gallery’s windows and walls using special pens. When located, a bell will ring and a recitation will be conducted to honor that specific ice mass.
Meanwhile, up in a northern town, an artist will be putting on a open display about our disconnection from the land, as well as organizing a communal feast, prepared with organic, local produce. Further north, an artist is broadcasting her environmental performance, in which community vocalists embark on a mission to perform for vegetation in a local park.
Youth Perspectives
Following this approach, Cornelia Parker will be collaborating with schoolchildren – on the actual event she is planning to fill a cultural venue in children’s artwork that document their dreams and worries for the tomorrow. “Kids’ art are impactful because they’re not as restricted as adults’,” she says in her call to action video. “Young people’s input to the world is something distinctive and hopefully it will stimulate a awareness of obligation from each person. Kids are unbiased. They have fears about the future. But let’s not make it about anxiety – it should be about hope and us ensuring that they get a future.”
Tributes and Thoughts
A participant’s work also connects with children. With a background in performance, his feathered initiative involves drawing birds and then performing as birds – and for Remember Nature day he is aiming to represent Liverpool’s famous Liver bird. He is also conducting a guided walk of the city, stopping at places that have been part of his ongoing series over the last two decades. That ongoing series began when he experienced multiple occurrences of homophobic abuse on a single day. To counter this, Harfleet decided to sow a flower at the spot where it happened and photograph it – the project has since expanded to include incidents experienced by other people across the world. “The flowers remain there but they don’t often last,” says Harfleet. “It seems wildlife enjoys them, so they’re a very temporary memorial.”
The artist selected the flower not just for the clear connection – it has long been a slur – but also because its name derives from the French verb, penser, to think. “It was linked to a man who is reflective, and that, of course, is a bad quality,” he says.
The project on 4 November is to place blooms at additional sites and also refresh the memorials in places he has marked earlier, all the while conversing with those on the walking tour about the incidents and his recollections. “We’ve seen quite a few following earlier installations,” he says sadly.
Moving Forward with Hope
Harfleet hopes his work – and