Must A Wannabe Influencer Friend Stop Using People for Material?

The Prosecution: Beth

At times I'm recorded while I’m eating. It's jarring to spot myself on her Instagram – it feels like a jumpscare.

A close companion of 10 years, she, labels herself the “creativity monarch”. It can be amusing for a short while, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to document everything all the time. When we eat out, she says, “The camera eats first,” and takes photos with the flash on, which makes me cringe. I don’t like it when strangers see her performing for the camera – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She isn’t exactly an influencer yet, but Marielle is trying to be. She creates vlogs about city life, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I prefer not to be dragged into it. Sometimes I'm captured while dining, or simply tagging along. I’ll see myself on her feed later, and it comes like a jumpscare: I might be bare-faced, an awkward face or be captured while eating. It feels invasive.

She also expects me to film her at inopportune moments. Sometimes I’ll be talking to another person, or we're simply spending time in the street. I feel like our friendship has turned into me serving as her unpaid videographer. She could easily employ someone if she wanted high-quality content. When I brought up my unease about the situation, she brushed it off. She’s taken me to a couple of industry functions, which were appreciated, but that doesn't compensate for all the energy I spend helping her create material.

I’m grateful that Marielle has supported me with my design career, but I don’t want our friendship to become just a ledger of exchanges. I don’t feel she’s fake or inauthentic, but sometimes I feel that if recording starts, we will start performing in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and record me smiling with someone. It feels forced. It's crucial her to understand that our decade-long friendship still has limits. I enjoy being with her, but I also want to enjoy it without being recorded, edited, or posted for an viewers. I’m not a accessory for her Instagram.

The Defence: The Content Creator's View

I want my friend to see that the content we produce together can get us an opportunity.

I am passionate about shooting content. It's more than a pastime; it’s part of who I am. Producing content and sharing my life online enables me to show my personality and engage with people in new ways.

I wouldn't label myself as a full influencer yet, but it’s smart to generate income from your passions. I look up to people on TikTok who execute that aesthetic of casual, DIY film-making.

Content creation is my version of living actively: observing the nuances, sharing them with an audience that values the art behind it. It's never my aim to make Beth uncomfortable. Bringing her to professional gatherings was my method of offering access, providing her a chance to witness behind-the-scenes moments that could benefit her career in design too. That’s not leverage, it’s just being realistic.

I would take her to such functions even if she refused to assist me, but I want her to see the benefits the work we make together can achieve: an opening. I know not everyone enjoys being filmed, but sometimes unplanned moments is what makes content authentic. Being recorded from time to time is part and parcel of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don't demand anybody to be my personal videographer, but companions support one another in minor capacities. My assumption was recording a short video here or there would be enjoyable for her. Innovation thrives in partnership, and having Beth around makes endeavors lively and pleasurable. I never force her to participate in anything, and I’d never deliberately embarrass her. But filming together sometimes is part of how I document our time together.

I cherish Beth’s friendship deeply and don’t want content creation to come between us. I’m willing to compromise: like asking before recording, and steering clear of shots that might make her self-conscious.

This isn’t about control, it’s about expressing my perspective while still respecting hers. Clearly content creation is not a substitute for real connection: it's merely part of how I live my life and I want her to be included in a way that’s enjoyable for each of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and her friend when they are out together?

Nothing is more excruciating than having a friend film you. I understand that it's her passion, but I don’t make friends come to my workplace. Maybe she can find like-minded creators to collaborate with. With the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something professionally, you can’t ask your friends for assistance repeatedly, even if they have done it before. While she enjoys creating, that doesn’t mean all those around her is content. She needs to respect Beth’s privacy.
Another reader, 26

She may enjoy producing videos and showing off her life publicly, but it’s not for everybody. It’s nice she has assisted her friend professionally, but she needs to listen to what Beth wants.
A commenter, 27

It seems like you care about each other, so hold on to that and ensure it’s the focus in your friendship. Create some real experiences, where true emotions are stored, not digital scrapbooks. In fact, public figures who seem to share their worlds actually have more secrecy than it appears.
One opinion, 53

Marielle appears to be not fully engaged nor authentic when they're together – she’s working. Each appears confused as to what’s reasonable. The answer is not found in trying to change one another, but in each establishing clear boundaries around what feels acceptable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Your Turn to Be the Judge

In an online poll: has she been exploiting their friendship?

Craig Simmons
Craig Simmons

Elara is a passionate writer and digital storyteller with a background in creative arts and technology.